Leading Change in the Age of Social Media
Eldon Kao
The advent of social media has unarguably raised the level of communication whether you use it through professional or personal channels. While we capitalize on all the benefits of social media in order to acquire new customers, spread promotional materials, solicit suggestions, or raise awareness about pertinent social issues, it is also important to understand how social media skews reality. The ubiquity and popularity of social media has not just changed how we communicate but how we interpret the world around us. Many editorials have since been written lamenting the attention seeking yet attention deficit millennial generation that are being bred from this technology. As a Continuous Improvement specialist or Change Agent, it is crucial to understand how modern communication systems such as social media interactions impact the culture of change and acceptance.
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